Saturday, June 20, 2020

Three Common Mistakes in SEO

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Even as SEO keeps changing in a periodic fashion, it tops the agenda for most marketers. At S4G2 Marketing Agency, search engine optimization is one of our key priorities. This is how we help businesses achieve higher search engine ranks, and better return on investment. 

Many a times, businesses wonder if they have to invest on a SEO expert. Well, the answer to this question is a big “yes”. You need the support of a trained and experienced SEO consultant to avoid certain mistakes. And, this post focuses on the common SEO mistakes made by brands. 

Mistake 1: Wrong Keywords 

One of the most common mistakes would be choosing incorrect keywords. Website optimization will be incomplete without the right keywords and phrases. Many a times, businesses stick to long tail keywords. They don’t research on the preference of search engines like Google. Even when you define your products and services in a specific manner - you need to think about the terms a potential customer would use. 

Without the above rule, you might end up focusing on the wrong keywords. Fortunately, an SEO expert can show you this “big” mistake. 

Mistake 2: Keyword Stuffing

Once the right keywords are found, you must not overuse them! It would truly be exciting to spot the “most” relevant keywords. However, keyword stuffing will reduce your chances of being shown in the “first” page of search results. 

Remember, keyword stuffing can hurt your overall SEO performance for a very long time. 

Mistake 3: Irrelevant Content

Finally, if you build content that doesn’t match your target keywords - you are in for trouble. Search engines like Google have sophisticated algorithms to identify relevant and quality content. Once you identify appropriate keywords, you need to leverage them. Hire a talented SEO consultant who can integrate good content into your website.

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