Friday, October 30, 2020

What Differentiates SEO for Mobile and Traditional?

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In practice, there is not much difference between the two concepts. After all, the objective of both is to make it easier for users to find their content and ensure a good reading experience. But then, how-to do-good SEO?

First of all, you need to understand that Google's algorithm is a closely guarded secret. Evidently, it is the company's greatest asset. However, from some tips that the search engine itself gives, and many tests, you can see what works best for SEO.

A simple tip that works is to think about the user. The search engines want the results presented to be valuable. That means that if you think about your website, app, and content with the user in mind, the chance of positioning yourself well is very big.



However, there are some peculiarities of SEO and the user experience on mobile. Some of the most important points are:

- Page speed: It should be loaded as quickly as possible;

- Page size: Something important to think about in terms of user data consumption;

- User Experience: The user experience, more focused on navigation. For example, visualization, access to menus and etc;

- Familiarity: It is also interesting that there is a similarity between the page on the desktop and on the mobile.

Another crucial point for SEO is the relationship between users and the smartphone. We already mentioned here on the blog the concept of micro-moments.

They are those where the user is bored and picks up the phone quickly. For example, while he is waiting for a meeting. But, what does this have to do with SEO?

The answer is agility. Right now, everything needs to be very fast. From page loading to how information appears on the screen. That is, the user needs to have all the answers to what he seeks in that micro-moment.

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