Many sites fail to rank well on Google because they ignore their internal structure or the way they organize their content.
This is called on-page SEO, or optimization within the site itself.
Here are the SEO On-Page topics that are most relevant to Google:
- Deep, Unique, and Friendly Content:
The depth of content means that the text must be long enough to be unique and of quality. In contrast, the text has to be organized, easy to navigate, and legible.
- Alignment with the user:
One of the essential elements of creating and optimizing content is to meet the expectations of users looking for what you deliver on your site. There is no point in the text being beautiful, well written, and revised if nobody reads it or knows it exists.
- Link structure:
A website's link structure, or URL, must be user friendly. If you use WordPress just activate the structure option called POST NAME. This is in "Settings> Permanent Links".
- Page loading time:
Here is a more technical part. But you can use the Google tool called Page Speed Insights to find out how fast your specific website or page is loading. And if the suggestions for improvement are out of your reach, hire someone technical to help you.
- Internal and External links:
Internal links are those that point to your site and external links are those links that help the user to better understand the subject of your text or add value in some way.
- Authority and Trust
Your website/domain must be legitimate, reliable, and clearly show that you have the intellectual or technical capacity to talk about the subjects you publish. Ethics and transparency are also essential qualities in the online world.
This way, while the use of keywords is still important, as in the <H1> and <H2> headings, SEO ON-page is less about keyword repetition or placement. It is more about how to understand who your readers are and what they need.
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Original Source of This Post is ; What Is SEO On-page? The Beginner’s The Most Informative Guide To SEO (s4g2.com)
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